![]() ![]() ![]() Unfortunately, those gains were quickly swamped by Twitter’s rapid growth, and engineering had started to run out of low-hanging fruit to fix.After that experience, we determined we needed to step back. Engineering worked throughout the nights during this time, desperately trying to find and implement order-of-magnitudes of efficiency gains. The influx of Tweets –– from every shot on goal, penalty kick and yellow or red card –– repeatedly took its toll and made Twitter unavailable for short periods of time. This goal felt unattainable three years ago, when the 2010 World Cup put Twitter squarely in the center of a real-time, global conversation.
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